🔗 Share this article

Although the legendary New York nightclub Studio 54 shut its doors almost four decades ago, its unique fashion influence continues strong.

Currently, the focus isn't on see-through bodysuits but on the furry, fuzzy coats and stoles favored by style icons and party enthusiasts alike.

With the holiday social calendar approaching, the signature Studio 54 coat is enjoying a significant comeback.

Shopping Data Shows the Trend

One of the most popular items from a recent partnership between a major retailer and a London label is a cropped, off-white, shaggy jacket with oversized lapels.

At another retailer, searches for brown fake fur coats have jumped almost 200% compared to last year.

Interest for pre-owned fuzzy finds is also soaring, with queries for faux fur increasing by over 250% in the past six months on a major resale website.

"It's a one and done coat," says a senior fashion editor, explaining that it serves as the main element of an outfit.

She prefers to style her personal colossal shaggy version with hipster jeans or leggings and short shorts.

Television Style Mirrors the Trend

The aesthetic is showcased in a new Netflix romcom series, where a sister wears a toffee-colored fuzzy jacket to a informal dinner.

When challenged about her daring outfit, the character replies, "You told us to look fancy. It's fashion!"

The Rise of the "Glamorous" Aesthetic

The trend fits into what an American style analyst is calling "glam excess."

Rooted in the extravagance and opulence of late-80s New York, this vibe evokes wealth, champagne, cigarettes, short skirts, carefree attitudes and, of course, fuzzy textures.

Like that time, the trend is set against a volatile economy.

This style is all about embodying the life you aspire to rather than the one you are stuck with.

Modern Fabrics and Tongue-in-Cheek Opulence

Whereas real fur was everywhere during Studio 54's peak, today's iterations are primarily made from lambskin—a secondary product of the food industry—or synthetic materials like acrylic.

The trend represents a tongue-in-cheek opulence—like a beloved character has taken over with overblown silhouettes and unexpected colors.

Star Adoption and Limited Releases

A London designer was an early instigator of this trend. Her fluffy coats with curly textures have been worn by famous singers.

Because of high interest, these coats are now only sold in exclusive drops. An forthcoming launch includes a pink and charcoal style akin to a giant pom-pom, alongside animal and zebra-print options with dramatic fluffy frou-frou.

"When you can only buy a single item, you don't want it to be a basic jumper or a pair of ordinary pants, you want a standout piece," says a publication head.

This feeling is shared by a style head at a leading store, who calls it "a surprising, fun element" that avoids the need for a complete ensemble.

Final Spirit Lifter

Ultimately, the shaggy coat can serve as a fantastic pick-me-up.

"It doesn't have to cost a fortune," notes the editor, "and it will make you feel glamorous when everything else is pretty dreary."