Understanding Zohran Mamdani's Style Choice: The Garment He Wears Tells Us Regarding Modern Manhood and a Changing Society.

Coming of age in the British capital during the noughties, I was constantly immersed in a world of suits. You saw them on businessmen rushing through the financial district. You could spot them on dads in Hyde Park, playing with footballs in the evening light. At school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has functioned as a costume of seriousness, projecting authority and performance—qualities I was expected to aspire to to become a "man". Yet, before recently, my generation appeared to wear them infrequently, and they had largely disappeared from my mind.

The mayor at a social event
A social appearance by the mayor in late 2025.

Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an ingenious campaign, he captivated the world's imagination unlike any recent mayoral candidate. But whether he was cheering in a hip-hop club or appearing at a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Relaxed in fit, modern with unstructured lines, yet conventional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a generation that rarely chooses to wear one.

"This garment is in this weird place," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."

"Today it is only worn in the strictest settings: weddings, funerals, to some extent, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Numerous politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has traditionally signaled this, today it enacts authority in the hope of gaining public trust. As Guy elaborates: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it performs manliness, authority and even proximity to power.

Guy's words stayed with me. On the infrequent times I need a suit—for a wedding or formal occasion—I dust off the one I bought from a Japanese retailer a few years ago. When I first selected it, it made me feel sophisticated and expensive, but its tailored fit now feels passé. I suspect this feeling will be all too familiar for numerous people in the global community whose families originate in somewhere else, particularly global south countries.

Richard Gere in a classic suit
Richard Gere in the film *American Gigolo* (1980).

It's no surprise, the working man's suit has lost fashion. Like a pair of jeans, a suit's shape goes through cycles; a specific cut can therefore define an era—and feel quickly outdated. Take now: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a considerable investment for something destined to fall out of fashion within a few seasons. But the appeal, at least in some quarters, persists: recently, major retailers report tailoring sales increasing more than 20% as customers "shift from the suit being daily attire towards an appetite to invest in something special."

The Politics of a Mid-Market Suit

Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a moderate price bracket. "He is precisely a product of his background," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." To that end, his mid-level suit will resonate with the group most inclined to support him: people in their thirties and forties, college graduates earning middle-class incomes, often frustrated by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly don't contradict his stated policies—which include a capping rents, building affordable homes, and fare-free public buses.

"It's impossible to imagine Donald Trump wearing Suitsupply; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A status symbol fits naturally with that elite, just as attainable brands fit naturally with Mamdani's constituency."
A controversial suit color
A former U.S. president in a notable tan suit in 2014.

The history of suits in politics is extensive and rich: from a former president's "controversial" beige attire to other world leaders and their notably impeccable, custom-fit appearance. Like a certain British politician discovered, the suit doesn't just dress the politician; it has the potential to characterize them.

Performance of Banality and A Shield

Maybe the point is what one scholar refers to the "performance of banality", invoking the suit's historical role as a uniform of political power. Mamdani's particular choice leverages a studied understatement, not too casual nor too flashy—"respectability politics" in an inconspicuous suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't apolitical; historians have long pointed out that its contemporary origins lie in military or colonial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might doubt it.

This kind of sartorial "code-switching" is not a new phenomenon. Indeed iconic figures once wore three-piece suits during their formative years. Currently, other world leaders have started exchanging their usual military wear for a dark formal outfit, albeit one without the tie.

"In every seam and stitch of Mamdani's public persona, the struggle between insider and outsider is visible."

The suit Mamdani chooses is deeply significant. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under pressure to conform to what many American voters expect as a marker of leadership," says one author, while at the same time needing to navigate carefully by "not looking like an establishment figure selling out his non-mainstream roots and values."

Modern political style
A contemporary example of political dress codes.

But there is an acute awareness of the different rules applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a younger leader, skilled to assume different identities to fit the situation, but it may also be part of his multicultural background, where adapting between languages, traditions and clothing styles is typical," commentators note. "Some individuals can remain unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully negotiate the expectations associated with them.

In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, inclusion and exclusion, is evident. I know well the discomfort of trying to conform to something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, image is not neutral.

Amy Goodman
Amy Goodman

Lena is a digital strategist with over a decade of experience in helping businesses scale through innovative marketing techniques.